Beauty Store Business magazine - June, 2019


Online Sampling Program Targets Women of Color

Courtesy of My Shade of Brown

Online beauty-sampling program My Shade of Brown has launched, offering women of color premium-sized beauty, skincare and haircare samples specially tailored to their skin colors and hair types.

“A lot of women I knew, including myself, had what I like to call a ‘beauty junkyard.’ Women of color have to sample so many products to find ones that are just right for us. This was my inspiration behind starting my company,” said My Shade of Brown’s creator Meki Adefris, who is of Ethiopian descent.