Beauty Store Business magazine - January, 2020

online shopping

40 Percent Of Holiday Shopping To Be Online, Survey Shows

Brick-and-mortar beauty retailers may want to up their online offerings and promotions this holiday season in light of expected increases in online shopping. A leading global information company, The NPD Group (NPD), created a survey to better understand consumers’ shopping and spending intentions for this holiday season. The source tells us on average, U.S. consumers anticipate doing around 40 percent of their 2017 holiday shopping online, which is higher from the one-third it was just two years ago.

The Retailer's Guide to Millenials

Millennial Shoppers
10 things beauty retailers need to know about millennial shoppers—plus tips on how to capture their interest

If there were ever a generation that deserved your thoughtful planning, merchandising and product selection based on its sheer magnitude of population, shopping prowess and buying power, it’s the millennials. Born between 1982 and 2000, millennials have officially surpassed baby boomers as the largest generation, accounting for roughly 25 percent of the American population—about 80 million people, per the U.S. Census Bureau. Not only that, the millennial population is still growing, as immigrants continue to populate the United States.

Valentine's Day Shoppers Hit Up Brick And Mortars

Seventy-six percent of Valentine's Day shoppers will purchase items in stores, while nearly 60% of online shoppers will pick up their items in stores, according to the International Council of Shopping Centers.

Falling gas prices could help to fuel spending this Valentine’s Day, as more than half of American adults feel they have more money to spend, compared to only 42% in an ICSC survey conducted one month ago. Generally, younger consumers surveyed feel that they have more money in their pockets than older consumers.

Shoppers Want to Chat With Brands on Mobile Devices

A recent study of more than 2,100 U.S. residents found that 62% of them expect live chat to be available on mobile devices, and 82% would use it. The survey, which was commissioned by Moxie Software, also identified the rising trend of live online chat for sales and support assistance and found that 75% of survey respondents would prefer to use live online chat versus calling to speak with an agent.