Beauty Store Business magazine - January, 2020

online beauty retail

Birchbox Acquires JolieBox, Expands Internationally

Birchbox acquires JolieBox, expands internationally

Birchbox, the U.S.-based beauty discovery commerce company, has acquired Paris-based JolieBox. The acquisition expands the company's footprint, distribution and partnerships.

"The delight of discovery extends across any border and to any culture," says Katia Beauchamp, Birchbox co-founder. "JolieBox, with its like-minded team and brand ethos, is the absolute perfect partner to build relationships with new customers and brand partners internationally while simultaneously improving distribution as we scale."