Beauty Store Business magazine - May, 2019

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There's More in Store

Beauty store
Discover how two of the biggest brick-and-mortar chains in the beauty industry create unique, personalized shopping experiences for their in-store customers.

The world of online shopping is more integral to a business’ success today than ever before. But that doesn’t mean that brick-and-mortar stores will become obsolete anytime soon. For customers, in-person shopping of makeup, skincare and haircare products is a sensory experience that can’t be replicated online. Though good customer service, dazzling displays and testers have always been integral to a brick-and-mortar store’s success, beauty retailers are now offering unique incentives to drive more people into the stores.

New IBM Survey: Consumers Seek a Truly Integrated Shopping Experience

New IBM Survey: Consumers Seek a Truly Integrated Shopping Experience

A new IBM survey of 26,000 global consumers released on Jan. 15 at the 2013 National Retail Federation Convention in New York City finds that they are diversifying the way they shop for and acquire goods—becoming increasingly open to buying both online and in-store depending on their needs at the time of purchase.

While more than 80% of shoppers chose the store to make their last non-grocery purchase, only half are committed to returning there the next time they buy.

About That "Showrooming" Going On in Your Beauty Store ...

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About That "Showrooming" Going On in Your Beauty Store ...

I'm totally fascinated by "showrooming"—the term for people who visit brick and mortars to try out products but then check their mobile devices there for the best price online. The practice is transforming shopping—even with beauty products and, yes, inside your beauty store.