My interaction—or lack thereof—with customer-service associates in any store I plan to shop always impacts my final sale. If I’m in need of assistance and have difficulty locating an associate, I generally leave the store with no intention of returning to it. If the staff proves itself unknowledgeable about products that I’m unfamiliar with, I don’t make the purchase. If the staff is rude or negligent, I leave.
The National Retail Federation has launched a video contest entitled “This is Retail.” It’s part of the NRF’s multifaceted Retail Means Jobs campaign aimed at raising awareness of the retail industry’s robust impact on the economy, as it accounts for 25% of American jobs. The campaign is positioned to show the staying power of retail to decision makers in Washington and on Wall Street, illustrating the importance of retail to the U.S. economy and demonstrating the depth and breadth of careers in the industry.