Beauty Store Business magazine - January, 2020

Nielsen

CEW’s Year in Review and 2018 Trend Forecast Revealed!

With an audience of nearly 700 gathered at the Roosevelt Hotel in New York City, CEW’s much-anticipated Year in Review featured beauty executives from Mintel, Nielsen and the NPD Group who discussed the beauty industry’s performance in 2017 and presented a forecast for 2018 and beyond based on major trends. Topping the list of trends that impacted businesses the most were naturalness, personalization, purpose, and digital technology.

Hispanic Buying Power Is Strong, Growing

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Nielsen, a global consumer-insights firm, recently released The State of the Hispanic Consumer: The Hispanic Market Imperative report, which indicates a projected Hispanic buying power of $1 trillion in 2010 that is expected to grow 50% to $1.5 trillion in 2015. Nielsen further notes that the population of Hispanics exceeds 52 million and represents the majority of population growth over the next five years.