Beauty Store Business magazine - January, 2020

natural hair

Editor's Note: Natural-Hair Movement Keeps Driving Sales

Do you sell multicultural/ethnic haircare products in your beauty business? New research from Mintel about the United States—where African-Americans and others continue to embrace the natural-hair movement—can certainly help you make more money.

According to the market-intelligence agency’s “Black Consumers and Haircare US 2015” report, from 2013 to 2015:

Beautiful Fusion's Cake Batter, Gold Rush

These handmade natural hair products are ideal for damaged hair, dry hair and natural hairstyles. Cake Batter contains infused oils and an all-natural leave-in conditioner that helps provide instant and lasting moisture to hair. Its ingredients strengthen strands, which helps reduce shedding. Gold Rush uses herb-infused oils to help stimulate hair follicles and remove dandruff-causing pathogens. Its anti-inflammatory properties help keep the scalp healthy while stimulating hair follicle growth. It can be used both as a hot oil treatment and to seal and provide extra moisture to hair.