natural

The Credo of Clean Beauty

Annie Jackson, cofounder and COO of Credo Beauty, discusses the growing demand for clean products–and leading the charge to move the entire industry towards healthier and better ingredients.

Annie Jackson, cofounder and chief operating officer of San Francisco-based Credo Beauty, slipped into the world of beauty quite by accident: As a 19-year-old seeking a job to save for college tuition, she landed a position at Estée Lauder. From there, she moved on to a then-unknown concept called Sephora and eventually launched Credo in 2015, now a clean beauty powerhouse that has surged to eight coast-to-coast locations in just three years.

The Claim Game

Lawsuit-happy litigators are targeting manufacturers over the use of ill-defined words like “natural” on product packaging. Here’s how the fallout may affect retailers.

With the rise in consumer interest in products labeled “natural” and “organic,” a host of lawsuits have arisen in recent years to refute those claims. This type of litigation poses a threat to a thriving sector of the beauty industry.

Executive Q&A: Keli Smith

Kaike CEO and founder Keli Smith has a mission: to bring more fun to the natural beauty industry with unique, multiuse solutions.

After studying molecular and cellular biology at the University of Illinois at Urbana-Champaign and marketing at Columbia College of Chicago, businesswoman Keli Smith had an epiphany; she wanted to find a way to make natural products more enjoyable for consumers. “I entered the beauty industry following my own personal journey to live more holistically,” she says.

Swander Pace Acquires J.R. Watkins Personal Care & Household

Swander Pace Capital, a private equity firm specializing in consumer products companies, has acquired the J.R. Watkins Personal Care & Household brand and assets from Watkins, Inc. The Minnesota-based J.R. Watkins has been known for its natural personal and household products since its inception as an apothecary 150 years ago. Swander Pace will now separate J.R. Watkins Personal Care & Household and Watkins, Inc., allowing the companies to focus on personal and household products and high-quality spices and extracts respectively.

Marc Anthony Cosmetics Acquires Cake Beauty

Canada's largest independent haircare brand, Marc Anthony Cosmetics, is acquiring Toronto-based Cake Beauty. For more than 20 years, Marc Anthony Salons and their team of pro stylists have styled music icons to red carpet A-listers around the globe, so it comes as no surprise that the company sought out Cake Beauty, known for its award-winning, cruelty-free and vegan haircare products.