Beauty Store Business magazine - January, 2020

National Retail Federation

Americans To Save Their Tax Refunds

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More Americans intend to save—rather than spend—their federal tax refunds this year, according to the National Retail Federation’s “Tax Returns Consumer Survey” conducted by consumer-intelligence firm BIGinsight.

Two-thirds of taxpayers are expecting a refund this year—the exact same as last year. Nearly 44% of them are expected to stash away some of their refund in savings—the most in the survey’s nine-year history (and up 2% from last year).

Help a Customer, Make a Sell

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My interaction—or lack thereof—with customer-service associates in any store I plan to shop always impacts my final sale. If I’m in need of assistance and have difficulty locating an associate, I generally leave the store with no intention of returning to it. If the staff proves itself unknowledgeable about products that I’m unfamiliar with, I don’t make the purchase. If the staff is rude or negligent, I leave.

NRF Launches Contest for Retail Businesses

The National Retail Federation has launched a video contest entitled “This is Retail.” It’s part of the NRF’s multifaceted Retail Means Jobs campaign aimed at raising awareness of the retail industry’s robust impact on the economy, as it accounts for 25% of American jobs. The campaign is positioned to show the staying power of retail to decision makers in Washington and on Wall Street, illustrating the importance of retail to the U.S. economy and demonstrating the depth and breadth of careers in the industry.