Beauty Store Business magazine - January, 2020

National Retail Federation

NRF: Shoppers to Remain Conservative With 2012 Holiday Gift Budgets

National Retail Federation's 2012 Holiday Consumer Spending Survey

Consumers are preparing for a holly, jolly holiday season, although it’s evident that most will take a conservative approach with their gift-giving budgets. The average holiday shopper will spend $749.51 on gifts, decor, greeting cards and more, according to the National Retail Federation's holiday consumer-spending survey conducted by BIGinsight.

That's up slightly from the $740.57 that the average holiday shopper actually spent last year.

NRF Expects Solid Growth This Holiday Season

The National Retail Federation has released its forecast for this year's holiday sales: an increase of 4.1%—higher than the 10-year average holiday-sales increase of 3.5%. “This is the most optimistic forecast NRF has released since the recession," says NRF president and CEO Matthew Shay. "In spite of the uncertainties that exist in our economy and among consumers, we believe we’ll see solid holiday-sales growth this year.

National Retail Federation: B-T-S Spending to Grow This Year

National Retail Federation: B-T-S Spending to Grow This Year

So how's your back-to-school sales of beauty products going? Are your lice-prevention haircare products selling well? There are still B-T-S dollars out there.

The average person with a child in elementary, middle or high school will spend $688.62 this B-T-S season, reports the National Retail Federation's 2012 back-to-school spending survey conducted by BIGinsight. That's up from $603.63 last season.