Beauty Store Business magazine - January, 2020

National Retail Federation

NRF Forecasts Modest Sales Gains This Holiday Season

NRF Forecasts Modest Sales Gains This Holiday Season

Sales in November and December are expected to increase 3.9% to $602.1 billion, according to the National Retail Federation. The forecast is over 2012’s actual 3.5% holiday season sales growth and higher than the 10-year average holiday-sales growth of 3.3%.

“Our forecast is a realistic look at where we are right now in this economy—balancing continued uncertainty in Washington and an economy that has been teetering on incremental growth for years,” says NRF president and CEO Matthew Shay.

NRF Debuts "This is Retail: Careers, Community, Innovation" Campaign

NRF Debuts "This is Retail: Careers, Community, Innovation" Campaign

The National Retail Federation has announced a new initiative to broaden and enhance perceptions of the retail industry beyond providing consumers with great products. Its "This is Retail: Careers, Community, Innovation" campaign will highlight the industry’s opportunities for lifelong careers, how retailers strengthen communities at home and abroad, and the critical role that retail plays in driving innovation.

National Retail Federation Forecasts 3.4% Increase in Retail Sales for 2013

National Retail Federation Forecasts 3.4% Increase in Retail Sales for 2013

General retail-industry sales will increase 3.4%, according to the National Retail Federation’s recently released 2013 economic forecast. The projection follows the recent 3% growth seen in holiday sales, as well as the NRF’s preliminary projection of 4.2% growth seen in 2012.

Online sales are expected to grow between 9% and 12%—possibly just above the 11.1% growth seen in online sales this past November and December—according to Shop.org, NRF’s digital division.

Shop.org: Online Retailers to Ramp Up Free Shipping, Promotions for the Holidays

Shop.org: Online Retailers to Ramp Up Free Shipping, Promotions for the Holidays

Online retailers are intensifying their efforts to attract eager shoppers with free shipping deals and other exclusive online promotions. More than 61% of online retailers started their online holiday-marketing promotions by Halloween, according to Shop.org’s eHoliday survey conducted by BIGinsight. More than 38% will begin marketing their online promotions by mid-November or later.