Beauty Store Business magazine - November, 2019

National Retail Federation

NRF Survey Shows Unique Shopping Habits of Millennial Parents

The spring edition of the National Retail Federation’s quarterly Consumer View report released on April 30th shows that millennial parents shop, spend and engage with brands differently than parents in other generations. The Consumer View report findings are based on information gleaned from a nationally representative survey that targeted 3,002 U.S. adult consumers 18 or older between January 30 and February 18.

NRF Calls for Fair Federal Data Breach Notification Law

In the wake of last year’s disastrous Equifax data breach and its subsequent cover-up, the National Retail Federation (NRF)—the world’s largest retail trade association—and other groups are demanding that any new data breach notification law passed by Congress should apply to all industries and “leave no holes.”

“American consumers want to know if their data has been breached no matter where the breach occurs,” NRF vice president and senior policy counsel Paul Martino said. “No industry should be allowed to keep its data breaches secret.”

Retail Imports Increase Between School, Holiday Shopping Seasons

Cargo volume for 2016 is expected to see a 1.6% increase over last year, as consumers wrap up back-to-school shopping and retailers begin to stock shelves for the holiday season, according to the monthly Global Port Tracker report released by the retail trade association National Retail Federation and maritime research and informational services firm Hackett Associates.

Halloween Spending Expected to Reach $6.9 Billion

As retailers gear up for the holiday-season influx of shoppers, Halloween ought to be high on their list. More than 157 million Americans are expected to celebrate Halloween this year, spending an average of $74.34 per person, with total spending reaching $6.9 billion this year, according to the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics.

One-Quarter of Online Retailers Say Facebook Among Top New Customer Acquisition Marketing Tactics

While paid search and email marketing both still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the "State of Retailing Online 2015"—which includes personal care among its industries surveyed and was conducted by Shop.org, Forrester Research and Bizrate Insights—25% of retailers surveyed cite Facebook as a top acquisition platform.