Beauty Store Business magazine - January, 2020

Millennials

Does Your Store Have Insta-Appeal?

Increase cosmetics sales in your store with a section of products trending on Instagram for Gen Z and millenial consumers.

Millennial and Gen Z consumers differ from the clients of yesteryear because they are constantly inundated with options. They have become more aware of specific products and brands compared to Gen Xers and boomers, who are more likely to turn to retail sales staff for advice.

NRF Survey Shows Unique Shopping Habits of Millennial Parents

The spring edition of the National Retail Federation’s quarterly Consumer View report released on April 30th shows that millennial parents shop, spend and engage with brands differently than parents in other generations. The Consumer View report findings are based on information gleaned from a nationally representative survey that targeted 3,002 U.S. adult consumers 18 or older between January 30 and February 18.

The Retailer's Guide to Millenials

Millennial Shoppers
10 things beauty retailers need to know about millennial shoppers—plus tips on how to capture their interest

If there were ever a generation that deserved your thoughtful planning, merchandising and product selection based on its sheer magnitude of population, shopping prowess and buying power, it’s the millennials. Born between 1982 and 2000, millennials have officially surpassed baby boomers as the largest generation, accounting for roughly 25 percent of the American population—about 80 million people, per the U.S. Census Bureau. Not only that, the millennial population is still growing, as immigrants continue to populate the United States.

Millennials Want Fun Loyalty Programs

Thirty-four percent of millennials said the word that best describes their participation in a customer reward program is “fun,” according to loyalty-marketing research, publishing and education company COLLOQUY, via its nationwide survey of 1,000 consumers. Furthermore, millennials scored 24% higher than the general population (18- to 65-year-olds and older) on the loyalty-needs-to-be-fun description.

Shoppers Increasingly Avoid Checkout Interaction

Eighty-five percent of shoppers have used a self-service checkout kiosk, according to a new survey from Retale, a location-based mobile platform connecting more than 3.5 million shoppers with their favorite major retailers locally.

Retale’s new commissioned study examines consumer self-service checkout adoption among brick-and-mortar retailers. The study focused on several areas of the experience, including convenience, challenges and desired improvements. More than 1,000 adult men and women across the United States were polled for the study.