Beauty Store Business magazine - March, 2019

men's grooming

Imperial Barber Products

Imperial Barber Products

Boasting a “Made by Barbers. Made to work. Made in the USA” tag line, this men’s grooming line was created by a team that spent a combined 26 years in the Los Angeles and New York barber culture. The founder ensures strict small-batch quality control for the line, which includes hair pomades, after-shave, pre-shave, shave soaps, a soap canister and a travel shave brush. Visit www.imperialbarberproducts.com.

Soft Goat Scruff and Goatee Softener

Soft Goat Scruff and Goatee Softener

Marketed as a first of its kind, this new men’s grooming product addresses the issue of sharp facial hair. It features a hypoallergenic pad that dulls the sharp edges that trimming and shaving leave behind, leaving a man’s face soft until the next shave. Each package contains three of the hypo-allergenic pads. The company notes that a women’s version is coming soon. Visit www.thesoftgoat.com.

SoftSheen-Carson Launches Work Ur Magic Campaign With Actor Lance Gross to Win Four Tickets to Vegas

SoftSheen-Carson Launches Work Ur Magic Campaign With Actor Lance Gross

SoftSheen-Carson Magic Shave, creator of African-American men's grooming and shaving products, has partnered with actor Lance Gross to serve as the brand ambassador as it unveils its new digital campaign Work Ur Magic.

Gross will help kick off the Magic Shave online game Work Ur Magic by helping one lucky guy win an all-expense paid trip for four to Las Vegas for him and his buddies.