Beauty Store Business magazine - January, 2020


Men's Grooming Education Creates Industry Opportunity

The time has come for men to save face. While 80% of men use grooming products, facial skin care is the category with the biggest opportunity to expand usage, according to global information company The NPD Group’s 2015 Men’s Grooming Consumer Report. Reasons for non-usage among men vary, giving insight that an opening exists to further draw in Millennials as well as to reinvigorate and educate most men on the preventative benefits of facial skin care.

Bioken Regent Pomades

These clear, water-soluble, paraben-free styling aids are lightly scented and designed to create a range of hairstyles—whether slick, smooth or retro-inspired. They contain hydrogenated castor oil, a conditioning and viscosity-increasing agent, and beeswax, which helps lock in moisture and protect hair from environmental damage. Ideal for all hair types, both Bioken Regent Pomade Gold and Regent Pomade Super Hold offer all-day hold and rinse out thoroughly. Visit

Great Clips to Debut TV Commercials Geared to Men Jan. 1

Starting on Jan. 1, 2015, Great Clips will begin a creative campaign to target male customers through new TV commercials with the character of “Ralphpunzel."

In an effort to reach Millennial males—the focal demographic for Great Clips—the spots will run during the most-watched college football bowl games and the College Football Playoff semifinals New Year’s Day 2015 as well as the championship game Jan. 12, 2015. About 70% of Great Clips' customers are men.

Zenagen Hair Care For Men

Zenagen Hair Care For Men

This professional system fuses beauty and science, creating an easy-to-use, three-stage therapy process for hair regrowth for men. It is free of formaldehyde, sulfates and parabens. Consisting of a shampoo, treatment, and conditioner, it naturally blocks the enzyme that causes 95% of hair loss in men. The user shampoos his hair, then applies the treatment, leaving it on for five minutes, then rinses. The final stage is to condition, which helps restore shiny, soft, thick and healthy hair. Visit

Especially for Men

FaceLube High-Performance Three-Step System

FaceLube offers a High-Performance Three-Step System of men’s facial products that features an antiaging cleaner, a caviar-complex treatment with natural biopeptides and a protectant with proprietary collagen-producing ingredients. The line features natural ingredients and is not tested on animals.