Beauty Store Business magazine - March, 2019

makeup

Executive Q&A: Dr. Simone Xavier

The world of color cosmetics is booming–and so is Sigma Beauty. Discover how this brand grew from a basement to worldwide distribution.

After noticing a lack of high-quality makeup and brush options available to Brazilian consumers, Dr. Simone and Rene Xavier took matters into their own hands. Born out of their basement in 2009, the Xaviers created Sigma Beauty, a full line of brushes and color cosmetics for consumers that are now available across the globe. What started as a single brush set has grown to dozens of SKUs spanning makeup, brushes and brush care, as well as a sister brand of beauty tools called Practk by Sigma Beauty. We sat down to talk with Sigma cofounder Dr.

The Vegan Beauty Movement

What started out decades ago as a small cry has become a movement. Here’s what you need to know to capture the growing number of vegan, beauty-loving consumers.

More and more beauty consumers are seeking products that do not use animal derivatives or animal testing. Twenty years ago, these conscious consumers didn’t have much to choose from. Today, you can give them vegan beauty options aplenty. The category now encompasses a multitude of brands offering beauty that is organic, eco-friendly, cruelty-free and more. The growth no doubt has been spurred by widespread awareness and commitment to healthier, more conscious lifestyles. But, as the movement has grown, so too has the variety of views on what constitutes vegan beauty.

New Online Target Beauty Studio Allows Guests to "Try On" Beauty Products

Target has taken another aggressive move to win over beauty consumers. With more than 1,000 beauty brands, Target has aimed to make online beauty shopping easier giving guests the opportunity to “try on” hundreds of cosmetics and chat via text with Beauty Concierge reps to field questions they may have. The retailer’s new augmented reality beauty experience is called Target Beauty Studio, which is available to use now on Target.com. Target partnered with Perfect Corp’s YouCam Makeup to make the real-time facial mapping technology available online.

Prestige Beauty Sales Up 9 Percent in Q1 2018

According to market research from the NPD Group, sales of prestige beauty products grew 9 percent (to $4.2 billion) in the first quarter of 2018 mostly due to the 14 percent rise in skincare sales (to $1.5 billion). Within skin care, toners/clarifiers rose 19 percent, eye and lip treatments rose 14 percent, face moisturizers rose 11 percent and age specialist products rose 13 percent—compared to the 4 percent decline experienced during the same period last year. The suncare segment experienced even greater growth, with sunscreen and self-tanner sales up 47 and 38 percent, respectively.

iArtist: The Makeup Show Forum Opens Today in San Francisco

Opening today in San Francisco and continuing through March 23, the forum will bring together 25 industry experts to discuss beauty-related topics.

iArtist The Makeup Show Forum, put on by the team that produces The Makeup Show, has opened its first ever event today, March 21,at the Grand Hyatt in San Francisco, California. Open to the public, the event will continue through Friday, March 23. Participants are also granted full access to The Makeup Shop, held on the following March 24 and 25, with the purchase of an iArtist Forum ticket.

Artnaturals Makeup Setting Spray

With one easy application, Artnaturals' Makeup Setting Spray will lock in the perfect "just applied" makeup look—to last all day. It will help your customers resist cracking and fading, and will protect makeup, eyeliner and mascara from running too. Don't let long work hours or fun night out get ruined by fading makeup that reveals fine lines and wrinkles.

SRP: $26

For more information, visit artnaturals.com