Beauty Store Business magazine - December, 2019

Los Angeles

Sally Beauty Mobile Nail Studio to Debut Sunday at ISSE

Sally Beauty Supply's new Sally Beauty Mobile Nail Studio will make its first-ever appearance this Sunday at the Professional Beauty Association's Long Beach International Salon and Spa Expo in Long Beach, California.

The Sally Beauty Mobile Nail Studio—which uses a truck—features 750 shades and has a partial tagline of “one brilliant wall of color.”

SANDOW: NewBeauty at Fred Segal Beauty Store to Close, 'Excited' About BeautyDNA.com in Beta Phase

SANDOW: NewBeauty at Fred Segal Beauty Store to Close

The revolutionary NewBeauty at Fred Segal brick-and-mortar beauty concept store at 500 Broadway in Santa Monica, California—officially launched by NewBeauty magazine March 15, 2012—will close its site by the end of May, Beauty Store Business has learned. BSB first reported the closing May 9 on its Twitter and Faecbook accounts.

Celebrity Wig Designer Opens First West Coast Boutique

Celebrity Wig Designer Opens First West Coast Boutique

Custom-wig designer Flora Shepelsky has opened her third Design By Flora brick-and-mortar retail site and the first on the West Coast. Shepelsky has teamed up with Sherel’s Hats in a combination high-end wig and hat boutique at 300 S. La Brea Ave. in Los Angeles.

Design By Flora is offering its top-quality wigs, falls and toppers for a wide spectrum of clientele, and is also debuting its line of luxury clip-in hair extensions starting at $400.