Beauty Store Business magazine - November, 2019

Long Beach International Salon and Spa Expo

Sally Beauty Mobile Nail Studio to Debut Sunday at ISSE

Sally Beauty Supply's new Sally Beauty Mobile Nail Studio will make its first-ever appearance this Sunday at the Professional Beauty Association's Long Beach International Salon and Spa Expo in Long Beach, California.

The Sally Beauty Mobile Nail Studio—which uses a truck—features 750 shades and has a partial tagline of “one brilliant wall of color.”

Andis Co. Debuts New Booth at ISSE-Long Beach

Andis Co. Debuts New Booth at ISSE-Long Beach

Long Beach International Salon and Spa Expo attendees were the first to see Andis Co.’s brand-new booth at the major cash-and-carry show in California Jan. 26-28. Custom-designed by 3D Exhibits, it gave attendees a more integrated and enhanced Andis experience.

“In the design process we took into consideration the hairstylists’ preference to try our products before making a purchase and also our desire to meet the demand for clipper education,” says Karen Formico, vice president of marketing for Andis.