Las Vegas

Cosmoprof North America Success Guide: 7 Tips to Help Maximize Your ROI

With roughly 1,300 exhibitors and an expected 35,000+ visitors, there’s much to do and see at this year’s Cosmoprof North America (CPNA), to be held July 29-31, 2018, at the Mandalay Bay Convention Center in Las Vegas.

Beauty Store Business reached out to Daniela Ciocan, marketing director for CPNA, and Eric Horn, North American show director for the Professional Beauty Association (PBA), to get a few tips for attendees and exhibitors as well as a few trends to look for at beauty’s biggest B2B event in the U.S.

BSB Reader Discount for Cosmoprof North America!

Cosmoprof North America is right around the corner! As an exclusive, special offer, Beauty Store Business readers can purchase show tickets at a 50% discount by using code “2016BEAUTY.”

Beauty store owners can also register with the following manufacturers reps to take advantage of two complimentary show tickets: Gerry Udell Inc., Greg Dawson & Associates, Jay Halaby + Associates, The Kirschner Group, Southeast Rep Services, Ted Fishman & Associates, Van Nest Company and The Freeman Group. Complimentary badges may not be obtained after July 1.

Cosmoprof North America to Add More Show Hours and Change Meeting Room Hours Next July

Based on many requests from attendees as well as exhibitors for more time to meet and conduct business, Cosmoprof North America 2016 will have one more hour that its trade-show floor will be open on both the second and third days, show officials have told Beauty Store Business. Each of those days the show floor will open up one hour earlier than at Cosmoprof North America 2015.

PBA Seeks Distributor Participants for Its 2014 Biennial Benchmarking Survey

The Professional Beauty Association is now accepting submissions from PBA-member as well as non-member industry distributors for its upcoming 2014 Biennial Survey.

PBA conducts and publishes this one-of-a-kind Distributor Benchmarking Survey on a semi-annual and biennial basis. Distributors use the information collected to help measure their businesses against other similar ones, and many have found it to be a useful tool in making important business decisions.