Beauty Store Business magazine - January, 2020

jane iredale

Jane Iredale Plans for Expansion With Private Equity Investment

San Francisco Equity Partners (SFEP), a private equity firm exclusively focused on rapidly expanding companies in the consumer sector, has acquired a majority stake in Jane Iredale, an internationally distributed clean beauty makeup and skincare company. SFEP will partner with the brand’s eponymous founder Jane Iredale and her management team as the company embarks on its next phase of growth. Announced January 22, terms of the deal were not disclosed.

jane iredale BeautyPrep Collection

This trio of high-performance skin care, featuring Face Cleanser, Toner and Moisturizer, is set to be released in Spring 2016. It is specifically designed to optimize the wear and longevity of mineral makeup. Each is designed to prepare, protect and pump skin full of hydration so that makeup goes on smoother and lasts longer. Both the cleanser and toner possess the ECOCERT Natural and Organic Cosmetics certification. BeautyPrep Face Cleanser is a no-rinse cleansing micellar water and all-over makeup remover with dual cucumber extracts in liposome form.

jane iredale Smell the Roses Hydration Spray

One hundred percent of profits from the sale of Smell the Roses Hydration Spray will be donated to Living Beyond Breast Cancer in support of women affected by breast cancer. This moisturizing facial spritz features organic Rose Damascena flower water, which is an excellent skin tonic, and cleanses the skin, calms inflammation and reduces redness without disturbing its natural protective shield. The refreshing and uplifting rose fragrance de-stresses and promotes an overall feeling of well-being.

jane iredale Refill-Me Refillable Loose Powder Brush

jane iredale Refill-Me Refillable Loose Powder Brush

This self-contained dispenser and brush is designed to offer an easy, mess-free method of applying loose powder on-the-go. It's made with a locking mechanism that prevents spilling. The brush is an ideal travel companion and offers a solution for users who have not previously chosen loose powder foundation due to the fear of mess during application. It's compatible with the Amazing Base SPF 20 Loose Mineral Powder, Amazing Matte Loose Finishing Powder and Powder-Me SPF 30 Dry Sunscreen. Visit

Jane Iredale Holiday Collection

Jane Iredale Holiday Collection

The Glamour Eye and Lip Palette holds various shades of PurePressed Eye Shadows, PureMoist Lipsticks and PureGloss Lip Glosses, along with a lip brush. The Snappy Brush Wand packs three interchangeable magnetic brush heads—the Crease, Smudge and Eye Liner brushes. The Brilliant Limited Edition Refillable Compact is rose gold, adorned with a sparkling peach Swarovski Crystal and interior mirror. Call 800.762.1132 or visit