Beauty Store Business magazine - December, 2019

Instagram

Does Your Store Have Insta-Appeal?

Increase cosmetics sales in your store with a section of products trending on Instagram for Gen Z and millenial consumers.

Millennial and Gen Z consumers differ from the clients of yesteryear because they are constantly inundated with options. They have become more aware of specific products and brands compared to Gen Xers and boomers, who are more likely to turn to retail sales staff for advice.

Insta-Results

Crack the Instagram code with our best marketing tips for this top social-media platform.

It’s hard to remember the days before social media. How did humans keep in touch with friends, both disparate and distant, prior to the dawn of Facebook? Did presidents really once opine via platforms that allowed for more than 140 characters? As a modern civilization, we’re plugged in—which means that across the board and regardless of profession, social engagement is ubiquitous.

Three Ways to Engage Mobile for Retail Success Before Year-End

This is the second installment in a three-part series on high-tech shopping trends.

As you’ve no doubt seen, this holiday shopping season is all about mobile. With my respect for the power of technology, I’m glad to see retailers recognizing the impact mobile devices are having on shaping shopping habits.

In my first column in this series, I highlighted three consumer trends that will stick around: local goes social, personalization goes high-tech and the dissolving of lines of distribution. This article focuses on three ways to activate mobile before year-end to create localized, personalized interactions that lead to sales.

One-Quarter of Online Retailers Say Facebook Among Top New Customer Acquisition Marketing Tactics

While paid search and email marketing both still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the "State of Retailing Online 2015"—which includes personal care among its industries surveyed and was conducted by Shop.org, Forrester Research and Bizrate Insights—25% of retailers surveyed cite Facebook as a top acquisition platform.