Beauty Store Business magazine - January, 2020

Hot Tools

Hot Tools 1" CurlBar

The Hot Tools 1" CurlBar features a 24k gold innovative ergonomic design and soft-touch handle that allows hairstylists to curl quickly—with less strain on the shoulders, elbows and wrists. The nine foot swivel cord makes styling clients' hair a breeze, while the built-in curl timer sends vibrating notifications that allow for the perfect curl. It's universal dual voltage, heats up to 450˚F and has a rotating dial control to adjust temperature and timer settings. Plus, it's backed by a three-year warranty and comes with a heat-resistant glove.

SRP: $99.99

Features: Helen of Troy Goes Global

Amid many exciting changes companywide over the past could of years, this beauty powerhouse is now primed and positioned for global beauty takeover.

Helen of Troy, one of the hottest product developers in the professional beauty industry — boasting hair appliances, tools and popular brands such as Hot Tools and Gold ’N Hot, along with many other lines — has kept beauty retailers on their toes for years. The company prides itself in bringing innovation to market, as evidenced by its continuous new-product introductions. In recent years, the company has been shaking up its approach to the market in a greater way, with numerous changes and updates to its company structure, management and focus.

Changes at the Top of Helen of Troy Announced

Changes at the Top of Helen of Troy Announced

Helen of Troy, designer, developer and worldwide marketer of brand-name houseware, healthcare/home environment and personal-care consumer products—including the Hot Tools and Gold 'N Hot brands in the professional-beauty industry and other lines in beauty—announced Jan. 15 that its board of directors has appointed Julien R. Mininberg CEO effective March 1, which is the start of the public company’s new fiscal year.

Hot Tools Tourmaline Tools 2000 Turbo Ionic Dryer

Hot Tools Tourmaline Tools 2000 Turbo Ionic Dryer

This dryer is the brand’s most popular one. Its features include tourmaline-ion infused airflow, Direct ION TECHNOLOGY, airflow of 600 feet/minute, a newly designed and engineered lightweight—15 ounce—motor, multiple speed/heat options, a cool shot, a removable lint filter, a longer motor life and a one-year warranty. Call 800.487.8769 or visit

Hot Tools Fire Flower Salon Dryer

Hot Tools Fire Flower Salon Dryer

This dryer uses ION Technology, a patented technology that maximizes the benefits of ionic airflow by injecting a high-volume of ions into the air stream, depositing them directly onto the hair to produce smooth, silky hair. It also uses far-infrared heat and boasts drying times that are 50% faster than non-ionic dryers. The collection also includes a curling iron and flat iron. Call 800.487.8769 or visit

Salon & Pro Beauty Industry Appliances & Shears Category Grows 7.1%

Cyrus Bulsara, president of Professional Consultants & Resources

Salon and professional beauty appliances and shears grew 7.1% as a category in 2012, according to the new 2012 Professional Salon & Pro Beauty Industry Appliances & Shears Study from Professional Consultants & Resources, which provides market intelligence and data research for the U.S. salon and professional-beauty industry. Note that the 7.1% growth is 18% greater than the overall salon industry’s growth rate of 6% for the same time frame.