Beauty Store Business magazine - January, 2020

at-home

Madison Reed Uses AR Tech to Offer Online "Try On" Feature

Popular at-home hair color brand Madison Reed has put the capability of self-reinvention into the fingertips of their consumers through the launch of the new “Try On” tool found on their website, Madison-Reed.com. With the use of smartphones - or any device with a camera - visitors can virtually try on over 40 Madison Reed hair colors to envision color changes upon themselves while eliminating fear of end results. The tool is designed with a split screen allowing users to switch between their current hair color and the new, virtual shades they select.

DIYing Is In

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Americans will prefer to “do it themselves” in 2012—including when it comes to beauty, recently released Chase Card Services research shows.

For example, 59% of those surveyed in the What’s On Your Slate? survey from ChaseSlateSM with Blueprint plan to keep up their appearances using at-home beauty products such as nail polish or self tanners.

In comparison, 22% will make regular salon visits—and only 2% will utilize full-service salon packages.

Other notable findings include: