Beauty Store Business magazine - September, 2019

holiday shopping

Turn Holiday Shoppers Into Loyal Customers

Convert seasonal buyers from one-time drop-ins to year-round regulars with these expert retailing tips.

Even though recent closures of iconic chain stores such as Toys R Us and Sears stoke fears of a total retail apocalypse, the truth is that consumers will still be shopping brick-and-mortar stores for gifts this holiday season. In fact, the National Retail Federation (NRF) forecasted that holiday retail sales will increase in 2018 by 4.3 to 4.8 percent, compared to an average annual increase of 3.9 percent over the past five years.

Retail Imports Increase Between School, Holiday Shopping Seasons

Cargo volume for 2016 is expected to see a 1.6% increase over last year, as consumers wrap up back-to-school shopping and retailers begin to stock shelves for the holiday season, according to the monthly Global Port Tracker report released by the retail trade association National Retail Federation and maritime research and informational services firm Hackett Associates.

Consumers Are Holiday Shopping Before Thanksgiving

This year, more consumers are expected to begin their holiday shopping earlier and a higher percentage of shopping will take place online, according to global information company The NPD Group.

Half of all holiday shoppers plan to start their shopping before Thanksgiving weekend, a 6% increase over 2014, according to NPD’s 2015 Holiday Purchase Intentions Survey. And most plan to continue their holiday shopping into December.