Beauty Store Business magazine - January, 2020

hairstyling tools

New Innovations in the Heat-Appliances Category

New hair appliance innovations support healthier strands while delivering customized looks.

Hair appliances are generating more buzz than ever before. From oil-in used elements to ergonomic designs, they’re offering consumers more looks, faster styling, healthier strands and a surplus of options. “I feel like for the longest time, the general thought was that innovation in the world of tools had plateaued. But that is most definitely not the trend here in 2019, and in 2020 even more so,” says Liam Ben-David, founder and CEO of Sutra Beauty. Ben-David lauds infrared technology as one of the most innovative features in hair appliances today.

Hot Tools Tourmaline Tools 2000 Turbo Ionic Dryer

Hot Tools Tourmaline Tools 2000 Turbo Ionic Dryer

This dryer is the brand’s most popular one. Its features include tourmaline-ion infused airflow, Direct ION TECHNOLOGY, airflow of 600 feet/minute, a newly designed and engineered lightweight—15 ounce—motor, multiple speed/heat options, a cool shot, a removable lint filter, a longer motor life and a one-year warranty. Call 800.487.8769 or visit www.hottools.com.

Hot Tools Fire Flower Salon Dryer

Hot Tools Fire Flower Salon Dryer

This dryer uses ION Technology, a patented technology that maximizes the benefits of ionic airflow by injecting a high-volume of ions into the air stream, depositing them directly onto the hair to produce smooth, silky hair. It also uses far-infrared heat and boasts drying times that are 50% faster than non-ionic dryers. The collection also includes a curling iron and flat iron. Call 800.487.8769 or visit www.hottools.com.