Beauty Store Business magazine - November, 2019


Color Edge Frosty Silver Shampoo

To maintain silver hues ranging from deep to icy, Frosty Silver Shampoo from Color Edge extends the life of the color between salon appointments and neutralizes brass. The shampoo gently cleanses hair, retains moistures and adds shine, softness and manageability to color-treated tresses. Use it once a week or to tone hair at the bowl with a stylist.

SRP: $20

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L’Oréal Professionnel SerieExpert Blondifier Care System

To revive blonde hair while gently cleansing and conditioning it, look no further than the L’Oréal Professionnel SerieExpert Blondifier Care System. It helps give a multidimensional shine and softness to blonde hair using a formula infused with polyphenols from açaí berry extract, for intense nourishment and healthier locks.

SRP: $30 (each)

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Fisk Industries Nature's Spirit Collection

The new Nature's Spirit Collection from Fisk Industries features luxurious essential oils like tea tree, argan, coconut and castor oil to soothe scalps, volumize, nourish, strengthen and protect hair. The line is free from harmful sulfates and damaging chemicals to revitalize locks without stripping them of moisture. The line includes the Scalp Soothing Shampoo, Scalp Soothing Conditioner, hair oil, a hair mask and more.

SRP: $11.99 to $26.95

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(L to R) Jonathan Tiram, vice president of Ecoco; Andrey Court, CEO of Master Well Comb
Founded in 1985 with a revolutionary idea to create eco-friendly hairstyling products, Ecoco is now taking the world by storm!

In the early ’80s, Aaron Tiram owned beauty supply stores in Miami–so he had plenty of experience working with products of all stripes when he moved north to start his own hairstyling products venture. “He saw all those products and thought, ‘I can make these myself,’ so he came to Chicago to start his own manufacturing company,” recounts Jonathan Tiram, Aaron’s son and vice president of Ecoco, an eco-friendly, unisex haircare brand. “He knows the business inside and out. He was a pioneer.”

Majority of Women of Color Prefer Natural Hair and Customized Formulas

A recent survey revealed that an overwhelming majority (70 percent) of women of color prefer to wear their hair natural—curly, coily, kinky or fro. Cocotique, a deluxe beauty box subscription company for women of color, surveyed 1,200 of its subscribers for the survey, which also found that 11 percent of women of color prefer relaxed or protective styles, 6 percent prefer to straighten their hair with heat and 2 percent prefer locs.

Marc Anthony Cosmetics Acquires Cake Beauty

Canada's largest independent haircare brand, Marc Anthony Cosmetics, is acquiring Toronto-based Cake Beauty. For more than 20 years, Marc Anthony Salons and their team of pro stylists have styled music icons to red carpet A-listers around the globe, so it comes as no surprise that the company sought out Cake Beauty, known for its award-winning, cruelty-free and vegan haircare products.