Instead of washing hair color out, how about washing some hair color in? Celeb Luxury's Viral Colorwash does just that! With every wash using this product, haircolor stays bright, bold, and brilliant. Colorwash leaves color locked in longer while waiting for that next salon touch up. Colorwash shampoo not only intensifies the color of hair, but is also gentle to already color treated hair and keeps hair healthy and hydrated. Just grab a color, use during daily hair washing routine, and color vibrancy stays in place to your desire!