Inspired by Miss Clairol’s 16 most popular permanent liquid shades and formulated with SOY4PLEX, the new formulation provides up to 84% more deep conditioning than the leading professional cream color and up to 61% more shine (versus untreated hair). It is designed to produce rich natural-looking results with 55% more multi-tonality (versus untreated hair) and rich true-to-tone color that lasts. Call 800.221.4900 or visit www.clairolpro.com.
This new tube bleaching cream, containing argan oil and jojoba oil, lifts up to seven levels safely and in optimum condition. The oils work to protect, nourish and restore hair fibers for impeccable results and maintenance of hair safety, even creating shine. It is designed to adhere perfectly to the hair for more uniform results, and is suitable for all bleaching techniques. Call 800.621.4859 or visit www.italyhairfashion.com.
Product Club’s Pop-Up Foil Dispenser holds its Ready to Use, Pop-Up Foil Sheets, delivering one elegantly designed sheet at a time. The weight of the acrylic dispenser and the nonskid feet keep it securely in place on a color cart or station. Call 800.308.3588 or visit www.productclub.com
P&G Beauty & Grooming is debuting the Vidal Sassoon Pro Series as an affordable, quality haircolor, haircare and styling line at mass-market retailers nationwide this month. “We wanted to bring Vidal Sassoon’s legacy to life for a new generation with the Pro Series line,” says Walter Geiger, P&G’s vice president and general manager of North America Hair Care & Color.
If your beauty store has a salon, the No. 1 service you should be offering is a haircut. That’s what I see in the results of a LivingSocial Vanity consumer survey released on Dec. 14 as part of the local deals website’s ongoing effort “to discover and share information about local social trends and behavior.”