Beauty Store Business magazine - January, 2020

hair color

Color Edge Frosty Silver Shampoo

To maintain silver hues ranging from deep to icy, Frosty Silver Shampoo from Color Edge extends the life of the color between salon appointments and neutralizes brass. The shampoo gently cleanses hair, retains moistures and adds shine, softness and manageability to color-treated tresses. Use it once a week or to tone hair at the bowl with a stylist.

SRP: $20

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Madison Reed Secures $51 Million in Series D Financing

Prestige hair color brand Madison Reed announced a growth capital raise of $51 million led by existing investors: Norwest Venture Partners and True Partners, with participation from Comcast Ventures. One new investor, Meaningful Partners, also joined the funding.

The investment will allow Madison Reed to accelerate its omnichannel plans, which include the following:

Madison Reed Uses AR Tech to Offer Online "Try On" Feature

Popular at-home hair color brand Madison Reed has put the capability of self-reinvention into the fingertips of their consumers through the launch of the new “Try On” tool found on their website, With the use of smartphones - or any device with a camera - visitors can virtually try on over 40 Madison Reed hair colors to envision color changes upon themselves while eliminating fear of end results. The tool is designed with a split screen allowing users to switch between their current hair color and the new, virtual shades they select.

Three Generations Strong

Family-owned and -operated since 1991, DeveloPlus turns unique haircare formulas into a winning recipe for success.

On a warm summer day in Corona, California, I visit DeveloPlus’ two-story, 150,000-square-foot headquarters to meet the mother-and-son duo behind the company, CEO Kiran Agrey and COO Steven Barnes. The pair apologizes for running a few minutes behind schedule–they had a frenzied morning and several people await their approval on a seemingly important decision. But when they sit down for the interview, their calm dispositions could’ve fooled anyone into thinking it was a sluggish day at the office.

L’Oreal Professional Launches Vegan Color Line

Responding to the demand for all things natural, the world’s biggest manufacturer of beauty and skincare products has developed a new plant-based professional hair color called Botanea. L’Oreal Paris created the vegan line of dye without ammonia or other chemicals, which should appeal to millennial consumers.

“There’s a very strong demand from women to move toward healthier formulas,” said Marion Brunet, the international manager of L’Oreal’s professional products division, explained at the Paris launch event in December.

Rockin' Locks

Punk pioneers of the hair color revolution, Manic Panic founders Tish and Snooky Bellomo celebrate 40 years of business.

Vivid, rainbow and candy-colored tresses have undergone a renaissance in recent years, gracing the manes of today’s it girls like Katy Perry, Rihanna and Lady Gaga. Sisters Tish and Snooky Bellomo, the founders of the revolutionary hair dye company Manic Panic—which started out as the first punk store in America—are excited that the style they’ve loved for 40 years has finally gone mainstream.