Beauty Store Business magazine - January, 2020

Great Clips

Great Clips to Debut TV Commercials Geared to Men Jan. 1

Starting on Jan. 1, 2015, Great Clips will begin a creative campaign to target male customers through new TV commercials with the character of “Ralphpunzel."

In an effort to reach Millennial males—the focal demographic for Great Clips—the spots will run during the most-watched college football bowl games and the College Football Playoff semifinals New Year’s Day 2015 as well as the championship game Jan. 12, 2015. About 70% of Great Clips' customers are men.

Great Clips Names New President, COO

Great Clips Names New President, COO

Great Clips has a new president. Steve Hockett, formerly COO of the Minneapolis-based salon franchise, assumed the role Jan. 1, upon former president Charlie Simpson’s semi-retirement.

Hockett’s 25-year tenure at Great Clips began as a franchisee, and over the years has included the roles of marketing manager, regional director, vice president of operations and, most recently, COO. His time at Great Clips was also broken up by stints as president of FranChoice and president of Rapid Refill.