Beauty Store Business magazine - December, 2019

Fromm International

Fromm 1907 Vintage Barber Cape

This professional 45-inch by 60-inch cape is made with lightweight polyester and has a vintage tools print. Its water-resistant treatment keeps clients dry and protected; and an extra-long adjustable snap closure makes it suitable for a variety of sizes. The 1907 salon apparel signature includes authentic materials and a high level of craftsmanship for optimal protection and comfort. Visit

A Revolutionary Rebranding

Sara Pirok, Fromm International
Fromm International rebrands its immense array of products to meet the ever-evolving needs of stylists and consumers alike.

Fromm International has a long and storied history stretching back to 1907 when founder James Simon created handcrafted razor strops. But even with more than a century of innovations under its belt, the company shows no sign of slowing down.

Read the full story in the Beauty Store Business June Digital Edition.

[Photo of Sara Pirok by Armando Sanchez; Easel photo: Thinkstock]

Diane Portable UV Nail Dryer

Diane Portable UV Nail Dryer

This nail dryer is designed to cut the nail drying experience down to 15 minutes. It combines UV light with a fan for rapid drying. The UV light provides additional antibacterial properties. Fingers or toes are simply placed inside the dryer, and it's pressed down to turn on. The dryer turns off automatically when pressure is relieved. The UV light bonds paint to the nails for a stronger and harder finish. It requires two AA batteries and should be cleaned with a damp cloth. Call 800.323.4252 or visit