Beauty Store Business - August, 2019

fragrance

Fragrance Proves Essential to Beauty Routines

Poshly Fragrance Report

Eighty percent of women wear fragrance at least once a week, according to a report recently released by Poshly, which builds personalization technologies that connect beauty brands with beauty consumers.

The Fragrance Report covers fragrance preferences and shopping habits, amongst key insights; and is based on results from more than 11,000 beauty consumers. The insights may serve to help beauty retailers' fragrance considerations as they determine their level of investment in the category.

Fragrance Sales See 10% Growth

NPD Group

Direct-to-consumer sales of U.S. prestige fragrance has grown to $285 million, according to the NPD Group, in a report covering the 12 months preceding February 2014.

While a fraction of the $3 billion U.S. prestige-fragrance market, the performance of products sold on department store websites, in key online-only beauty retailers and through TV/home shopping retailers is a bright spot for the industry, which saw 2% declines during the same time period.

Bond No. 9 Hudson Yards Fragrance

This brand is on a mission to map out New York City with scents, and is now introducing a scent representing a neighborhood currently under construction: Hudson Yards. The scent features a host of petals, including lily of the valley, freesia, pink peppercorns and peony buds. The futuristic bottle is an iridescent chartreuse with a ripening cloth flower blossom around the neck. Call 877.273.3369 or visit www.bondno9.com.