Beauty Store Business magazine - January, 2020


Sense Appeal

Creating sensory experiences in-store helps forge memorable connections with customers–and keeps them coming back.

Touch, taste, smell, sound, person-to-person interaction and firsthand sampling–these are experiences that a customer can’t replicate while merely tossing products into an online shopping cart. And it’s these areas where brick-and-mortar beauty retailers can shine, touching all of the senses to increase sales, connect with customers and keep your brand top-of-mind.

A Bevy of New Exhibitors Expected for Summer 2015 NY NOW

Hundreds of new and returning exhibitors will enhance the vibrant product offerings throughout the summer 2015 edition of NY NOW, the Market for Home, Lifestyle + Gift, to be held Aug. 15-19 at New York City’s Jacob K. Javits Convention Center.

Nearly 400 of the market’s total 2,600 exhibitors are expected to be first-time participants with special concentrations of newcomers in both a NEW! showcase in the 1D Lobby and in the Etsy Wholesale pavilion as part of HANDMADE Designer Maker.