Beauty Store Business magazine - January, 2020

etailing

Amazon Cracks Down On Fake Customer Reviews

Shoppers depend on product reviews more than ever, and e-commerce company Amazon recognizes that its customers’ purchases weigh heavily on reviews. As a result, the e-tailer has made updates to its customer reviews policy to ensure that its shoppers are experiencing the most authentic product reviews possible.

Amazon has reportedly sued hundreds of people and companies in recent years that provided fake reviews on its site for a fee or purchased them.

The Online Empress

StyleBell.com president, Sapna Parikh
StyleBell.com president and ecommerce impresario Sapna Parikh dishes about the online retail marketplace and its ever-changing landscape.

Sapna Parikh, president of StyleBell.com, based in Princeton, New Jersey, is a self-professed tech junkie with a passion for numbers. So, it's no wonder that her ecommerce retail operation has grown at a rapid pace since its 2007 inception. But the brand's growth has also been a result of Parikh's integrity, which impacts everything from her direct dealings with manufacturers to her focus on customer service. Her staff of 10 even includes a stylist to help create the professional touch she prides herself on.