Beauty Store Business magazine - July, 2019


Think Green

Help lower carbon footprints and reduce waste by stocking eco-conscious brands.

The first time Americans rallied en masse to demand that environmental protection become part of the national political conversation was on April 22, 1970. A tremendous oil spill off the coast of Santa Barbara had ravaged marine wildlife one year earlier, and public awareness was heightened to the realities of water, air and land pollution. Thus Earth Day was born, and the holiday is now observed on the same date each year.

Agave Healing Oil Bamboo Brushes

Agave Healing Oil Bamboo Brushes

This new collection—featuring styling, paddle and round brushes—is designed to condition hair, adding shine, smoothness and silkiness. Their boar bristles are infused with NanoIonic Mineral for added antistatic benefits, and their NanoIonic pads and barrels allow for faster blow-drying and styling. The handles are made of eco-friendly bamboo. Call 888.755.6834 or visit

Soma Hair Technology Foaming Mousse

Soma Hair Technology Foaming Mousse

This new alcohol-free, pH-balanced foaming mousse adds volume and body to hair without weight. It is humidity-resistant, produces vibrant shine and features an environmentally-friendly aerating pump for smooth, clog-free product flow. The mousse is also 100% vegan and biodegradable, sulfate-free, formaldehyde-free, optimally pH-balanced between 4.5 and 5.5, and offers UVA and UVB protection. Visit

Eco-Friendly Dryer

Turbo Power TwinTurbo 3800 Dryer

Turbo Power has released the TwinTurbo 3800 Dryer, a 2,100-watt, energy-efficient styling tool with ionic and ceramic technologies. Drying time is reduced by an average of 50%. Its compact size delivers 75 cubic meters/hours of air flow, has a 2,000 hour K-Lamination motor, and has two speeds, four temperature settings and an immediate cold-air microswitch. It’s available in five colors and is made in Italy from recycled materials. Call 888.715.6100 or visit