Beauty Store Business magazine - September, 2019

Daniela Ciocan

Daniela Ciocan to Launch Direct-to-Consumer Show 'Unfiltered Experience' July 27

Former marketing director for Cosmoprof North America (CPNA), Daniela Ciocan, has founded a new beauty event for beauty and wellness brands and consumers called Unfiltered Experience.

Described as "an event dedicated to brands focused on beauty & wellness with a direct-to-consumer focus," the Unfiltered Experience event will be held July 27, 2019, in Las Vegas, scheduled the eve of Cosmoprof North America, which runs July 28-30 at the Mandalay Bay Resort & Casino in Las Vegas.

Daniela Ciocan Steps Down at CPNA; Liza Rapay Steps Up

BolognaFiere Cosmoprof has announced this week a change in the marketing director position for Cosmoprof North America (CPNA), North America’s biggest B2B beauty event.

Longtime marketing director Daniela Ciocan has officially stepped down to pursue other interests in the beauty world, while Liza Rapay, formerly the North American marketing director for Clinique, has stepped up as CPNA's new marketing director. Additionally, CPNA's office has moved from Las Vegas to New York City, where all North America marketing operations and functions will be reported.

Editor's Note: BSB Hits Cosmoprof North America

Highlights from Cosmoprof North America

Cosmoprof North America (CPNA) 2016 proved to be another successful show with record-breaking numbers. The return of special areas (think: Discover Beauty and Discover Scent) plus new additions, like Discover Green and Glamour Me, solidified the strength of the exhibition in both forecasting and providing the latest trends in the beauty industry. Says Daniela Ciocan, marketing director of Cosmoprof North America, “We look forward to continuing strategic and thoughtful expansions to best service our exhibitors
and attendees across the beauty industry.”

CPNA 2016 to Debut DISCOVER Green Program

Cosmoprof North America is launching DISCOVER Green, a special area on the show floor this year for companies dedicated to green, eco-friendly, clean, organic and/or natural beauty products.

CPNA officials say that the decision to include a new “green” section comes on the heels of increased consumer awareness about the environmental impact and ingredient safety from the products—including in beauty and wellness—that they purchase.

ONLINE EXCLUSIVE: Meet the Beauty Pitch Final 5

Who will walk away from PBA’s Beauty Week with the deal of a lifetime?

This year’s Professional Beauty Association (PBA) Beauty Week, hosted by Cosmoprof North America, will kick off with an event unlike any other. Its much-anticipated Beauty Pitch event will feature five finalists presenting their businesses, before a live audience, to a celebrity panel and potential investors with the ultimate goal of taking their company to the next level.