Beauty Store Business magazine - November, 2019

curly hair

DevaCurl DevaTowel

To prevent frizz and static buildup on wavy, curly and coiled hair, the DevaTowel is made with 100 percent hypoallergenic, lint-free and fade-resistant microfiber that dries curls while accentuating their shape. After stepping out of the shower, scrunch hair with the towel upward for frizz-free, hydrated curls and decreased drying time. It also features a hanging loop for convenient storage.

SRP: $20

For more information, visit devacurl.com.

Curl Girl Collection


This collection is designed specifically to hydrate, define and add shine to natural curls. It features a Brazilian blend of shea butter paired with tea tree, babassu and pumpkin seed oils. The hydrating formulas have antioxidant, antibacterial and antifungal properties while the plant-based collagen pumps up body and volume.

Beautiful Fusion's Cake Batter, Gold Rush

These handmade natural hair products are ideal for damaged hair, dry hair and natural hairstyles. Cake Batter contains infused oils and an all-natural leave-in conditioner that helps provide instant and lasting moisture to hair. Its ingredients strengthen strands, which helps reduce shedding. Gold Rush uses herb-infused oils to help stimulate hair follicles and remove dandruff-causing pathogens. Its anti-inflammatory properties help keep the scalp healthy while stimulating hair follicle growth. It can be used both as a hot oil treatment and to seal and provide extra moisture to hair.

The Multicultural Haircare Maestro

The Multicultural Haircare Maestro
Strength of Nature Global president Mario de la Guardia discusses his great success in the multicultural haircare market.

Mario de la Guardia, president of Strength of Nature Global, oversees an ever-growing empire that boasts 10 brands in the multicultural market—all produced in the company's 250,000-square-foot facility in Savannah, Georgia. With 200 employees and a presence in dozens of countries worldwide, there's no denying de la Guardia has a finger on the pulse of his target consumers, African-American women and Latinas. In fact, thanks to recent acquisitions of three brands from Unilever, his business is now expanding to a second shift, operating 16 hours per day to meet demand.

Design Essentials Natural Collection

Design Essentials Natural  Collection

This natural haircare line for curly hair uses botanical ingredients to achieve hydrated styles with frizz-free curl definition. Natural Twist & Set Setting Lotion and Curl Enhancing Mousse have been touted by users for saving them up to 30 minutes of styling time. The newest addition, the Honey CurlForming Custard, is designed to save time achieving daily restyling, fighting frizz and maintaining curl definition. Call 800.535.8683 or visit www.designessentialsnatural.com.