Beauty Store Business magazine - January, 2020

curling iron

New Innovations in the Heat-Appliances Category

New hair appliance innovations support healthier strands while delivering customized looks.

Hair appliances are generating more buzz than ever before. From oil-in used elements to ergonomic designs, they’re offering consumers more looks, faster styling, healthier strands and a surplus of options. “I feel like for the longest time, the general thought was that innovation in the world of tools had plateaued. But that is most definitely not the trend here in 2019, and in 2020 even more so,” says Liam Ben-David, founder and CEO of Sutra Beauty. Ben-David lauds infrared technology as one of the most innovative features in hair appliances today.

Hot Tools 1" CurlBar

The Hot Tools 1" CurlBar features a 24k gold innovative ergonomic design and soft-touch handle that allows hairstylists to curl quickly—with less strain on the shoulders, elbows and wrists. The nine foot swivel cord makes styling clients' hair a breeze, while the built-in curl timer sends vibrating notifications that allow for the perfect curl. It's universal dual voltage, heats up to 450˚F and has a rotating dial control to adjust temperature and timer settings. Plus, it's backed by a three-year warranty and comes with a heat-resistant glove.

SRP: $99.99

FHI HEAT GO Curling Rod

FHI HEAT GO Curling Rod

FHI HEAT presents its GO Curling Rod, a heated styling tool with a 1-inch barrel that curls hair up to 50% faster than traditional curling irons. It has an advanced heater that heats quickly and maintains a constant
temperature of 410°F. Its ceramic, tourmaline-coated barrel seals in moisture, and it comes with dual-voltage technology.