Cosmoprof North America and Perfect Corp. have partnered to launch the YouCam Makeup app at this year’s CPNA event, set for Las Vegas July 24-26. The interactive mobile beauty platform allows attendees to virtually sample exhibitor products in real time.
Attendees can experience selected items from four of the show’s Discover Beauty exhibiting brands through the app, according to Alice H. Chang, CEO of Perfect Corp.
Cosmoprof North America is right around the corner! As an exclusive, special offer, Beauty Store Business readers can purchase show tickets at a 50% discount by using code “2016BEAUTY.”
Beauty store owners can also register with the following manufacturers reps to take advantage of two complimentary show tickets: Gerry Udell Inc., Greg Dawson & Associates, Jay Halaby + Associates, The Kirschner Group, Southeast Rep Services, Ted Fishman & Associates, Van Nest Company and The Freeman Group. Complimentary badges may not be obtained after July 1.
CPNA officials say that the decision to include a new “green” section comes on the heels of increased consumer awareness about the environmental impact and ingredient safety from the products—including in beauty and wellness—that they purchase.
Based on many requests from attendees as well as exhibitors for more time to meet and conduct business, Cosmoprof North America 2016 will have one more hour that its trade-show floor will be open on both the second and third days, show officials have told Beauty Store Business. Each of those days the show floor will open up one hour earlier than at Cosmoprof North America 2015.
From the show floor to show events, we've got photos from Cosmoprof North America 2015, which took place from July 12-14 at the Mandalay Bay Convention Center in Las Vegas.
[Photos taken by Armando Sanchez and Marc Birenbaum]