CPNA

Cosmoprof North America Success Guide: 7 Tips to Help Maximize Your ROI

With roughly 1,300 exhibitors and an expected 35,000+ visitors, there’s much to do and see at this year’s Cosmoprof North America (CPNA), to be held July 29-31, 2018, at the Mandalay Bay Convention Center in Las Vegas.

Beauty Store Business reached out to Daniela Ciocan, marketing director for CPNA, and Eric Horn, North American show director for the Professional Beauty Association (PBA), to get a few tips for attendees and exhibitors as well as a few trends to look for at beauty’s biggest B2B event in the U.S.

CPNA's West Coast "Putting Beauty on the Map" Previews Trending Brands From Across the Globe

The June 13th event gave beauty professionals a sneak peek of 11 exciting brands the trade show will showcase.

On June 13 at Wanderlust Hollywood in Los Angeles, California, Cosmoprof North America (CPNA) hosted a West Coast product preview event highlighting 11 brands from around the world, titled "Putting Beauty on the Map." The brands, which span four continents, were carefully curated based on their trend-setting attributes and global appeal. An East Coast version of the event was held on June 5th in New York City at the the Library at NeuHouse.

BeautyID Awards Submission Deadline Extended!

Thanks to popular demand, the Beauty Innovation & Design (BeautyID) Awards have extended their deadline for entrants to April 16th, 2018. Entries are accepted from designers, suppliers, agencies and brand manufacturers from small and large companies anywhere in the world.

Recognizing innovation in packaging design and material and product formulation, the BeautyID Awards cover all cosmetic categories from hair to nails, skin, color, personal care, fragrance, sustainability and cosmetic contract manufacturing across professional, prestige and mass market segments.

14th Annual CPNA Saw Record-Breaking Numbers

Cosmoprof North America has attained record-breaking exhibitor attendance and ticket sales for its 2016 event. The business-to-business beauty trade show was held at the Mandalay Bay Convention Center in Las Vegas, covering 280,991 square feet (10% larger than last year’s space). The show saw 33,750 attendees (a 12.5% increase over 2015) and 1,154 exhibitors, representing 38 countries (a 12% increase over 2015).