CosmoProf

Cosmoprof North America Success Guide: 7 Tips to Help Maximize Your ROI

With roughly 1,300 exhibitors and an expected 35,000+ visitors, there’s much to do and see at this year’s Cosmoprof North America (CPNA), to be held July 29-31, 2018, at the Mandalay Bay Convention Center in Las Vegas.

Beauty Store Business reached out to Daniela Ciocan, marketing director for CPNA, and Eric Horn, North American show director for the Professional Beauty Association (PBA), to get a few tips for attendees and exhibitors as well as a few trends to look for at beauty’s biggest B2B event in the U.S.

CPNA's West Coast "Putting Beauty on the Map" Previews Trending Brands From Across the Globe

The June 13th event gave beauty professionals a sneak peek of 11 exciting brands the trade show will showcase.

On June 13 at Wanderlust Hollywood in Los Angeles, California, Cosmoprof North America (CPNA) hosted a West Coast product preview event highlighting 11 brands from around the world, titled "Putting Beauty on the Map." The brands, which span four continents, were carefully curated based on their trend-setting attributes and global appeal. An East Coast version of the event was held on June 5th in New York City at the the Library at NeuHouse.

Cosmoprof’s Discovering the Beauty of Trends Showcases Innovative New Products

Learn about what trends you'll be seeing more of this year—and the brands leading the charge!

Last year, over 1,250 exhibitors and 30,000 attendees were at Cosmoprof North America (CPNA) in Las Vegas, Nevada. Growing year over year, CPNA brings together beauty professionals from all over the world to experience a grand-scale trade show unlike any other. Last night, CPNA held its first Los Angeles-based event called Discovering the Beauty of Trends—a preview of the exciting trends we’ll be seeing at this year’s CPNA, and the brands behind them leading the charge.

Show Business

Eric Horn, trade show director for the Professional Beauty Association, shares his improbable but inevitable ascent in the industry–and what he has in store for 2018.

Eric Horn’s involvement with the Professional Beauty Association (PBA) began so long ago that the organization wasn’t even formed yet. Now, nearly 23 years later, he serves a dual role: associate executive director of business development and North American trade show director for North American beauty events, including Cosmoprof North America (CPNA). Coming from the hospitality industry, where he coordinated conventions, the transition to trade show guru was perhaps natural–but in the beauty business, and the PBA in particular, he found a lifelong home.

Cosmoprof App Launching on January 1st

The free app was built to help beauty professionals streamline their business.

Cosmoprof has announced that it will be launching a new app on January 1, 2017. Designed to help hairstylists and beauty pros to take their creativity to the next level, the Cosmoprof app streamlines the business of beauty. The app allows for taking payments via Square, storing client info, creating customizable schedules, gleaning inspiration and education, receiving exclusive offers and benefits, and digitally recommending products to clients while receiving commission. The best part? It’s totally free!