Beauty Store Business magazine - October, 2019

cosmetics

New California Legislation Introduced to Ban Cosmetics With Harmful Chemicals

Legislation aims to ban cosmetics with chemicals linked to cancer and reproductinve harm.

This week, California legislators introduced a bill that would ban cosmetics containing chemicals linked to cancer and reproductive harm. More specifically, it would ban the use of cosmetics sold in California containing 20 highly toxic chemicals known to cause cancer, reproductive harm or hormone disruption.

Osmosis Skincare Highlighting Quad

Featuring four illuminating shades for the ultimate glow, the Osmosis Skincare Highlighting Quad features an antioxidant-rich, hydrating mineral formula. Simply dust one or several of the shades onto the cheekbones, temples, bridge of the nose and eyes for natural-looking radiance. Plus, it's compact size makes it perfect to take on the go.

SRP: $40

For more information, visit osmosisskincare.com.

New Online Target Beauty Studio Allows Guests to "Try On" Beauty Products

Target has taken another aggressive move to win over beauty consumers. With more than 1,000 beauty brands, Target has aimed to make online beauty shopping easier giving guests the opportunity to “try on” hundreds of cosmetics and chat via text with Beauty Concierge reps to field questions they may have. The retailer’s new augmented reality beauty experience is called Target Beauty Studio, which is available to use now on Target.com. Target partnered with Perfect Corp’s YouCam Makeup to make the real-time facial mapping technology available online.

Kat Von D & Green Day's Billie Joe Armstrong Collaborate

Kat Von D is not slowing down when it comes to her cosmetic line. In a move that leverages the coolness of rock n' roll, she has partnered with long-time pal and Green Day lead singer, Billie Joe Armstrong, to create an edgy, black smudge pencil eyeliner for the ultimate messy, smoky eye. Billie Joe has rocked his signature eyeliner look since the 90's. Brilliantly, the collaboration appeals to guys and gals who want to duplicate the look on themselves. As with most Kat Von D cosmetics, this super limited-edition collaboration will only be available at Sephora and katvondbeauty.com.

Raising the Bar

A strategy built on great service, omnichannel sales and curated, upscale boutiques have positioned Cos Bar as a top destination for luxury beauty.

Today’s cosmetics junkies have endless options to find what they need, but it’s hard to imagine that just over 40 years ago, department stores and drugstores were about the only places to find beauty products. This was a reality for Lily Garfield, the driven, forward-thinking founder and co-chairman of Cos Bar, established in Aspen, Colorado, in 1976. Living in a dry climate at an altitude of 8,000 feet, Garfield recognized a need for quality skin care, which wasn’t accessible. “I saw how fast your skin can age,” she says.

MAC & Bumble and Bumble Open Joint Studio

MAC Cosmetics and Bumble and bumble hair care are binding together to create one unique shopping and beauty experience. Called the MAC & Bumble and bumble Makeup and Hair Studio, this marks the first time that both brands, owned by The Estée Lauder Companies, are coming together under one roof in a new store concept. Half of the studio space will be a salon that provides services in hair and cosmetic application, while the other half is a retail store.