Beauty Store Business magazine - November, 2019

consumers

Petroleum Jelly Alternative

petroleum jelly alternative Waxelene

Waxelene is an eco-friendly petroleum jelly alternative that offers multifunctional beauty uses. The product has an organic, natural formulation that has the same protective, waterproofing, moisturizing and soothing properties that consumers and beauty professionals love about petroleum jelly, but contains no petroleum or hydrogenated oils. It’s made with beeswax, organic soybean oil, 100% natural vitamin E oil and organic rosemary oil, and its glass jar is recyclable.

WSL/Strategic Retail Study: More Than 1 in 2 Americans Can Barely Afford Basics

thinkstock.com/Pixland collection

Fifty-two percent of Americans are struggling to afford necessities—and for many even that is a stretch, according to WSL/Strategic Retail in its “How America Shops MegaTrends" report, "Moving On 2012.”

Other significant findings by WSL/Strategic Retail, which is a leading authority on shopper behavior and retail trends, in its newest report that was released on March 1:

Consumers Consider Store of the Future Creepy, Cool

Shoppers think it is cool to get digital help finding relevant products and information—and navigating the store. But they are creeped out by digital capabilities that identify, track and use location and demographics, such as targeted advertisements, for consumers based on facial recognition, according to the new study, “Creepy or Cool,” from RichRelevance, which provides omnichannel personalization to businesses.