Beauty Store Business magazine - September, 2019

consumers

Loxa Beauty Previews Its Ecommerce Platform for Consumers, Stylists

Loxa Beauty Previews Its Ecommerce Platform for Consumers, Stylists

Loxa Beauty, an ecommerce site specializing in selling salon products to consumers while simultaneously providing commissions to salons/stylists, has made its site, LoxaBeauty.com, preview-ready for beauty professionals. The site will be available for purchases in the coming months.

“Loxa Beauty was created to extend the salon shopping experience beyond the stylists’ chairs,” said Janell Shaffer, founder of Loxa Beauty.

NYU Stern Study: Customers Will Pay More for Socially Responsible Products

NYU Stern Study: Customers Will Pay More for Socially Responsible Prod

Sixty percent of consumers are willing to pay extra for a socially responsible product, according to the research of New York University Stern’s marketing department chair Russ Winer and Ph.D. student Stephanie Tully.

Professor Winer and Tully examined the willingness of consumers to pay for socially responsible products in their new paper: "Are People Willing to Pay More for Socially Responsible Products: A Meta-Analysis."

NYX Cosmetics Announces Retail Partnerships With Ricky's NYC, PacSun

NYX Cosmetics Announces Retail Partnerships With Ricky's NYC, PacSun

NYX Cosmetics, the professional-makeup line known for offering "affordable luxury" products, has announced two new retail partnerships with Ricky's NYC and Pacific Sunwear of California. These retailers will extend NYX Cosmetics' presence in the New York marketplace and will build on the strategic partnerships NYX maintains with makeup artists and fashion brands, say company officials.