Consumers are maximizing their time and money by finding products and services that combine multiple needs, according to research company Euromonitor International's list of the Top 10 global consumer trends for 2015.
“In 2015, the sharing economy is growing and disrupting the way in which individuals think of space and ownership," said the report’s author and Euromonitor consumer trends consultant Daphne Kasriel-Alexander. "Consumers are increasingly preoccupied with access to goods rather than owning them outright.”
It appears that confident consumers stocked up on holiday gifts and other merchandise over the 2014 holiday season, helping boost overall holiday retail sales to their highest level since 2011, according to the National Retail Federation.
Eight-one percent of shoppers plan to shop end-of-year sales, and 63% plan to shop for themselves, according to the two most-recent monthly surveys by digital-offers destination RetailMeNot. Furthermore, of survey respondents aged 18- to 34-years-old, 92% of them plan to shop post-Christmas sales.
Fifteen percent of all holiday shoppers wait until the last minute to do their gift buying, according to a new survey from Retale, a U.S. location-based mobile phone app that alerts consumers to in-store deals and promotions from their favorite retailers.
Furthermore, 58% of all last-minute shoppers use smartphones and tablets to help them shop.
And among this group, 88% use mobile devices to locate stores and check store hours as they get closer to Christmas Day.
Holiday shoppers took advantage of deep discounting and early sales to lift retail spending in November, says the National Retail Federation. Not including automobiles, gasoline stations or restaurants, retail sales increased 0.6% seasonally-adjusted over October and 3.2% unadjusted over November 2013. Gains were consistent with NRF’s holiday sales forecast, which anticipates an increase of 4.1% over last year.