Beauty Store Business magazine - November, 2019

consumers

American Express Helps Small Merchants Fight Fraud

American Express has launched its Small Merchant EMV Assistance Program, following President Obama's announcement last October.

The nationwide campaign will help U.S. small merchants fight fraud through a $10 million-reimbursement program designed to accelerate adoption of EMV payment terminals. It will also arm small merchants with knowledge about EMV’s security benefits.

Valentine's Day Shoppers Hit Up Brick And Mortars

Seventy-six percent of Valentine's Day shoppers will purchase items in stores, while nearly 60% of online shoppers will pick up their items in stores, according to the International Council of Shopping Centers.

Falling gas prices could help to fuel spending this Valentine’s Day, as more than half of American adults feel they have more money to spend, compared to only 42% in an ICSC survey conducted one month ago. Generally, younger consumers surveyed feel that they have more money in their pockets than older consumers.