Thirty-four percent of millennials said the word that best describes their participation in a customer reward program is “fun,” according to loyalty-marketing research, publishing and education company COLLOQUY, via its nationwide survey of 1,000 consumers. Furthermore, millennials scored 24% higher than the general population (18- to 65-year-olds and older) on the loyalty-needs-to-be-fun description.
Thirty-two percent of women tried a new haircare product in 2014, according to a recent Beauty by the Numbers report from The Benchmarking Co., a beauty and personal-care research firm.
The study reveals top haircare products and brands, as well as haircare and hair product-buying habits. Its findings were reported as follows:
99% Shampoo
96% Conditioner
59% Hair Spray
Consumers are maximizing their time and money by finding products and services that combine multiple needs, according to research company Euromonitor International's list of the Top 10 global consumer trends for 2015.
“In 2015, the sharing economy is growing and disrupting the way in which individuals think of space and ownership," said the report’s author and Euromonitor consumer trends consultant Daphne Kasriel-Alexander. "Consumers are increasingly preoccupied with access to goods rather than owning them outright.”
Eight-one percent of shoppers plan to shop end-of-year sales, and 63% plan to shop for themselves, according to the two most-recent monthly surveys by digital-offers destination RetailMeNot. Furthermore, of survey respondents aged 18- to 34-years-old, 92% of them plan to shop post-Christmas sales.
Consumers love a good deal—but will be drawn to brick and mortars this holiday season for the experience, according to the recently released study “Amazon Can’t Do That: Consumer Desire & the Store of the Future,” published by WD Partners, a customer-experience expert for global retail and food brands.
The study identifies what consumers are looking for in a shopping experience and presents a road map for brick and mortars to beat online-only retailers.
Sixty percent of consumers are willing to pay extra for a socially responsible product, according to the research of New York University Stern’s marketing department chair Russ Winer and Ph.D. student Stephanie Tully.
Professor Winer and Tully examined the willingness of consumers to pay for socially responsible products in their new paper: "Are People Willing to Pay More for Socially Responsible Products: A Meta-Analysis."