Beauty Store Business magazine - December, 2019

consumer research

Millennials Want Fun Loyalty Programs

Thirty-four percent of millennials said the word that best describes their participation in a customer reward program is “fun,” according to loyalty-marketing research, publishing and education company COLLOQUY, via its nationwide survey of 1,000 consumers. Furthermore, millennials scored 24% higher than the general population (18- to 65-year-olds and older) on the loyalty-needs-to-be-fun description.

Women Spend Big on Hair Care

Thirty-two percent of women tried a new haircare product in 2014, according to a recent Beauty by the Numbers report from The Benchmarking Co., a beauty and personal-care research firm.

The study reveals top haircare products and brands, as well as haircare and hair product-buying habits. Its findings were reported as follows:

The top regularly used at-home haircare products include:

99% Shampoo
96% Conditioner
59% Hair Spray

Top Global Consumer Trends of 2015

Consumers are maximizing their time and money by finding products and services that combine multiple needs, according to research company Euromonitor International's list of the Top 10 global consumer trends for 2015.

“In 2015, the sharing economy is growing and disrupting the way in which individuals think of space and ownership," said the report’s author and Euromonitor consumer trends consultant Daphne Kasriel-Alexander. "Consumers are increasingly preoccupied with access to goods rather than owning them outright.”

Consumers Will Shop In-Store for the Holidays

Consumers Will Shop In-Store for the Holidays

Consumers love a good deal—but will be drawn to brick and mortars this holiday season for the experience, according to the recently released study “Amazon Can’t Do That: Consumer Desire & the Store of the Future,” published by WD Partners, a customer-experience expert for global retail and food brands.

The study identifies what consumers are looking for in a shopping experience and presents a road map for brick and mortars to beat online-only retailers.

NYU Stern Study: Customers Will Pay More for Socially Responsible Products

NYU Stern Study: Customers Will Pay More for Socially Responsible Prod

Sixty percent of consumers are willing to pay extra for a socially responsible product, according to the research of New York University Stern’s marketing department chair Russ Winer and Ph.D. student Stephanie Tully.

Professor Winer and Tully examined the willingness of consumers to pay for socially responsible products in their new paper: "Are People Willing to Pay More for Socially Responsible Products: A Meta-Analysis."