Beauty Store Business magazine - January, 2020

color cosmetics

Executive Q&A: Dr. Simone Xavier

The world of color cosmetics is booming–and so is Sigma Beauty. Discover how this brand grew from a basement to worldwide distribution.

After noticing a lack of high-quality makeup and brush options available to Brazilian consumers, Dr. Simone and Rene Xavier took matters into their own hands. Born out of their basement in 2009, the Xaviers created Sigma Beauty, a full line of brushes and color cosmetics for consumers that are now available across the globe. What started as a single brush set has grown to dozens of SKUs spanning makeup, brushes and brush care, as well as a sister brand of beauty tools called Practk by Sigma Beauty. We sat down to talk with Sigma cofounder Dr.

Mintel: U.S. Launches of BB Creams Jump Nearly 50% in One Year

Mintel: U.S. Launches of BB Creams Jump Nearly 50% in One Year

The color-cosmetic category has grown by about 13% since 2008. However, expectations for growth are building as the Asian market’s BB creams popularity catches on in the United States, according to new research from Mintel, a global supplier of consumer, product and media intelligence.

In 2013 alone, BB creams in the U.S. market have seen a nearly 50% increase in product launches over 2012.