Beauty Store Business magazine - January, 2020


Turn Holiday Shoppers Into Loyal Customers

Convert seasonal buyers from one-time drop-ins to year-round regulars with these expert retailing tips.

Even though recent closures of iconic chain stores such as Toys R Us and Sears stoke fears of a total retail apocalypse, the truth is that consumers will still be shopping brick-and-mortar stores for gifts this holiday season. In fact, the National Retail Federation (NRF) forecasted that holiday retail sales will increase in 2018 by 4.3 to 4.8 percent, compared to an average annual increase of 3.9 percent over the past five years.

Retailers Prepare for Surge in Online Shopping

Retailers are assertively preparing their shipping operations to avoid delivery and service issues this year, according to’s eHoliday survey, conducted by Prosper Insights & Analytics, which found that nearly 80% of retailers surveyed will set their standard shipping deadlines for guaranteed Christmas delivery to expire at least one week before the big day, compared to just over 73% who said so last holiday season. Additionally, roughly 21% will set those deadlines to expire Dec.

Multitudes Expected to Shop Day After Christmas

Up to 60% more shoppers than last year are expected to walk through retailers’ doors on Dec. 26 this year. According to ShopperTrak—a provider of retail and mall foot-traffic counting services—consumers will shop in droves the day after Christmas because it falls on a Monday for the first time in six years. Dec. 26 is expected to rank third in foot traffic for the holiday shopping season, surpassed only by Black Friday, the day after Thanksgiving, and Super Saturday, the Saturday one week before Christmas.