Beauty Store Business magazine - January, 2020


Beauty Collection to Open a Boutique in Marina del Rey, California

Beauty Collection's sixth brick-and-mortar site in Southern California will be in Marina del Rey. The grand opening has been set for May 14.

It will be a 2,100-square-foot boutique at 4722 Admiralty Way (90292). The same services (facials, massages, waxing bar, makeovers, etc.) and key beauty brands (with just a very few exceptions) will be offered as the regional salon/spa-store chain's other sites in Manhattan Beach, Corona del Mar/Newport Beach, Malibu, West Hollywood and Calabasas.

Celebrity Wig Designer Opens First West Coast Boutique

Celebrity Wig Designer Opens First West Coast Boutique

Custom-wig designer Flora Shepelsky has opened her third Design By Flora brick-and-mortar retail site and the first on the West Coast. Shepelsky has teamed up with Sherel’s Hats in a combination high-end wig and hat boutique at 300 S. La Brea Ave. in Los Angeles.

Design By Flora is offering its top-quality wigs, falls and toppers for a wide spectrum of clientele, and is also debuting its line of luxury clip-in hair extensions starting at $400.

A Beauty Boutique in The Shops at Target

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Come May 6, The Cos Bar will be in all Target stores and as part of the “first flight” of The Shops at Target in the latest—and perhaps greatest—version of a beauty store-within-a-store. How interesting!

On Jan. 13, Target announced this new program, where it’s directly partnering with shop owners of specialty stores and boutiques to co-create affordable, limited-edition collections for its customers. “Flights” are planned for 2012 and beyond in the ongoing program.